What's the difference?

I've always liked the guy who sprays my home for pests. He's a good guy, has a wife and kids, plays softball, and remembers my name. So it was a little tough to fire him recently. He asked if I was not going to have a pest control guy anymore. I told him no, I was switching companies. He asked me what the difference was between his company and the one I was switching to. Simple, all of the employees of the new company have CrimShield background checks that my wife and I can verify when they come to our home. My plumber and electrician have both used CrimShield for their businesses as well. My wife feels much better being home alone when these companies come to the house to work. We are insisting that all of the workers who come into our home be certified by CrimShield. Even my wife and I got memberships to show the parents of neighbors and the youth groups we work with. What's the difference? How about peace of mind.